HFSS REGULATIONS FOR ENGLAND

The UK is grappling with a significant health crisis, as approximately two-thirds of adults and one-third of primary school children are struggling with excess weight.

This issue disproportionately affects disadvantaged communities, where children are more than twice as likely to be obese compared to their peers in more affluent areas.

Obesity poses a substantial risk of developing serious health conditions, including type 2 diabetes, heart disease, and certain types of cancer.

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Research has shown that the way food is marketed and promoted plays a significant role in shaping consumer preferences, particularly among children. In response, the English government has introduced a series of measures aimed at empowering individuals to make healthier choices.

These restrictions target the placement, pricing, and advertising of certain food and drink products that are high in calories, fat, salt, and sugar.

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To determine which products are affected, the government uses a nutrient profiling model that assesses the balance of beneficial and detrimental nutrients in pre-packaged foods and drinks. Products that score high on this model are considered to be high in fat, salt, or sugar (HFSS) and are subject to restrictions.

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The restrictions will be rolled out in phases, with the first phase focusing on limiting the placement of HFSS products in stores. As of October 2022, these products can no longer be displayed at checkout counters, end-of-aisle displays, or store entrances. Further restrictions on volume price promotions and advertising will come into effect in October 2025.

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The government has identified 13 product categories that are of particular concern, including sugary drinks, crisps, and confectionery. These categories are disproportionately promoted and contribute significantly to childhood obesity. The restrictions will apply to medium and large retailers with 50 or more employees, including online stores and franchises.

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It's worth noting that the out-of-home sector, including schools and hospitals, is exempt from these restrictions, with the exception of a ban on unlimited sugar-sweetened drink refills. By introducing these measures, the government aims to create a healthier food environment and reduce the burden of obesity-related health conditions.

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Key initiatives include:

• Restricting the placement of HFSS products in stores

• Limiting volume price promotions for HFSS products

• Restricting advertising for HFSS products on TV and online

• Applying the nutrient profiling model to pre-packaged foods and drinks

• Targeting 13 product categories that are of particular concern for childhood obesity
   

By working together, the government, retailers, and consumers can create a healthier food culture and reduce the risks associated with obesity.